Gujarat has been an enterprising land for centuries. The people in Gujarat endure a spirit of growth of being resourceful. This inherent quality today, has enabled Gujarat to clinch the No.1 position, industrially. Beyond people, the land is blessed with natural resources. Minerals, petroleum reserves, rich soil, gems, & jewellery etc.
  
               Exploiting this vast reserve is the district of Jamnagar. Situated on the northwestern tip - it also has the advantage of nine ports. A critical transit point for export-import purposes. Till date the biggest advantage has been the propagation of the petroleum industry. The largest petroleum grassroot industry of Reliance is situated in Jamnagar. Bringing in a social transition. Cement industry has developed into its full maturity here. 40% of the Nation's salt requirement is fulfilled from Jamnagar. The largest Soda Ash factory by Tata Chemicals is situated in the district. The district also houses the world renowned Digjam Woollen Mills. Large industries coupled with other manufacturing units dedicated to dehydrated food products, Woollen & Fabric yarns, Brass Units, Oil Engines, Machine & Tools, Plastic, Building hardware, Paints, Pharmaceutical etc. make it one of the most industrially rich districts of the state. Jamnagar has a per capital income of Rs. 1200 and the literacy rate is more than 30%. Interestingly, the district head quarter Jamnagar houses the Army, Navy & Airforce bases giving it a cosmopolitan ambience. The city is proud to have one of the oldest Ayurvedic Colleges in the country. Famed for its teaching, research and manufacturing expertise it also houses one of the most efficient Ayurvedic Hospitals. It also is a religious tourist spot with the famous Dwarkadhish temple situated nearby at Dwarka. The hospitality industry with its Five and Three Star hotels and Resorts along with Executive Star facilities make the city a comfortable place to live in.

               This particular influence of heavy industries, manufacturing units, natural resources and defence base - make Jamnagar a strong consumer base. A potential source where news and views and absorbed critically.